Issues in PR

  Innovation has a vital role for PR companies to manage the business image and promotional techniques in an effective way.   Press releases, news conferences, and publicity are important innovative practices by companies to improve public relations management techniques appropriately. "Artificial intelligence”, “Virtual reality" and social media have a strong impact on the innovative experiences of PR land space in the international market. The experts included in the public relation activities make innovative content in social media platforms to improve the PR landscape with the help of "Artificial intelligence" and "Virtual reality". Analysis of "Artificial intelligence” and "Virtual reality" are two significant tools for PR that public relations experts use to enhance overall brand awareness in the global market.                                         Figure 1: PR teams usi...

  Virtual events and webinars are the new forms of communicating with audiences by reaching out to them with a specific message.   Virtual events discuss multiple factors and activities in the online platforms with specific customer segments. Similarly, webinars have a much bigger bandwidth, and with that comes a bigger audience to promote a specific topic across a larger audience. Virtual events are specifically the process of engaging content for specific purposes through the utilisation of digital media. Social media platforms like Facebook and Instagram are effective virtual event organising platforms for companies to engage huge audiences.                                     Figure 1: Virtual events (Source: Forbes, 2021) Virtual events can be considered an effective tool to maintain public relations by managing a specific number of audiences. The study of Kharouf et al., (2020,7...

  Digital press releases refer to the images, videos, and infographics used by PR experts to enhance engagement among audiences in an appropriate manner. The digital press release has created opportunities for the companies to maintain brand value in the international market. Technological innovation in global companies has been effective in improving the digital press release processes appropriately. The process of releasing company information in front of media companies helps to appropriately maintain transparency with the customers.   In this context, the study has focused on the discussion of the technological benefits of the rise of digital press releases along with the best practices for creating and distributing teams.                                       Figure 1: Daily use of social media (Source: Statista, 2024) Technology has played an important role for companies to e...

  Online reputation management refers to the activities that companies apply to maintain the brand presence in the international market. The processes of managing online reputation create advantages for global companies to attract customers towards the brands with greater brand visibility. Similarly, maintaining online reputation management provides insight into the product visibility of the companies through accessing higher customer loyalty. In the view of Vo et al., (2022, 913), online reputation management has the ability to enhance sales and revenue margins in an effective manner. In relation to the information, acquiring customer loyalty towards the brand with online reputation management helps other global companies to improve overall sales margin in the business. Strategies for managing and enhancing online reputation Monitoring online presence on social media platforms or websites are effective PR efforts and crisis communication techniques used by global companies. Th...

  Data analytics enables PR professionals to make data-driven decisions enhance their strategies, and achieve greater results. “Monitoring media coverage and sentiment analysis” are two of the most significant ways that improve the PR strategy with data analytics technology. The blog highlights the optimising strategy that a company adopts in terms of tackling public sentiments through using data analytics technology. Data analytics translates raw data into actionable insights, increasing an organisation's capacity to achieve success and maintain strong relationships with its target audiences. It encompasses a variety of techniques, technologies, and methods used to identify trends and solve problems utilising data. Data analytics can help influence corporate processes, improve decision-making, and drive growth. In this context, data analytics plays a significant role in measuring the impacts, tracking the sentiments among the audiences as well as optimising the strategies succes...

  A social media strategy outlines the strategies of a brand that plans to use social media to achieve its objectives and targets. It refers to a road map for social media efforts, ensuring that the organisations connect with company objectives and achieve the expected results. A social media marketing strategy has a significant impact on developing strategies for attracting people or individuals. ●       PR professionals are able to use the social media marketing strategy in terms of handling content creation strategies, community management and influencer engagement practices. ●       Based on the statements of Mitcham et al., (2021, p.10784), a social media content strategy is a detailed blueprint for how a company should plan, create, post, and manage all of its social media content. In this setting, the company may better communicate with its target audience and achieve its objectives. Create thought leadership pieces, p...