THE RISE OF DIGITAL PRESS RELEASE

 

Digital press releases refer to the images, videos, and infographics used by PR experts to enhance engagement among audiences in an appropriate manner. The digital press release has created opportunities for the companies to maintain brand value in the international market. Technological innovation in global companies has been effective in improving the digital press release processes appropriately. The process of releasing company information in front of media companies helps to appropriately maintain transparency with the customers.  In this context, the study has focused on the discussion of the technological benefits of the rise of digital press releases along with the best practices for creating and distributing teams.

                                     

Figure 1: Daily use of social media

(Source: Statista, 2024)

Technology has played an important role for companies to enhance the process of press releases extensively. Based on the study by Pérez-Escoda et al., (2020,5261), digital press releases provide a unique avenue for connecting with the demographic through informative and shareable content. Public relations experts are able to analyse the reactions of the audiences from social media platforms to make an effective press release.  The utilisation of social media creates advantages for the companies to gather feedback from the customers, which enhances the accountability of the digital press release accurately. According to the survey of 2024, online users spend an average of three hours and 49 minutes on social media each day (Statista, 2024). The statistical information is able to provide ideas on the strategies of companies to make a digital press release to enhance brand image. Spending more time on social media provides advantages to public relations experts to interpret public views on certain incidents to make effective content. Thus, it can be stated that the rise of technology has a prominent role in the introduction of digital press releases.

Collaboration among the employees is an effective strategy for the creation of a team in an appropriate manner.  In the observance of Syakur et al., (2020,1328), collaboration helps to enhance communication among the employees which impacts the team management process positively. In response to the information, global companies need to make collaboration among the employees regarding the creation of a team properly. Similarly,  providing incentives and perks are also significant strategies for distributing and creating a team effectively. Thus,  the inclusion of collaboration and incentives creates advantages for companies to set up an effective team to improve business growth in the international market. 

In conclusion, the above discussion provides insight to draw conclusion on the fact that technology is an important factor for companies to make digital press releases. The utilisation of technology for promoting the brand through digital press releases is effective for the growth of global companies. Moreover, the creation of a distribution team with a collaboration strategy is essential for the companies to incorporate brand visibility in the cosmopolitan market appropriately. Therefore, the creation of an effective team can be an appropriate way to enhance business growth and performance properly. 


 

 

References

Pérez-Escoda, A., Jiménez-Narros, C., Perlado-Lamo-de-Espinosa, M. and Pedrero-Esteban, L.M., (2020). Social networks’ engagement during the COVID-19 pandemic in Spain: Health media vs. healthcare professionals. International journal of environmental research and public health, 17(14), p.5261. https://www.mdpi.com/1660-4601/17/14/5261

Statista, (2024). Average daily time spent on social media worldwide 2012-2024. Available from: https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/[Accessed 7th May 2024]

Syakur, A., Susilo, T.A.B., Wike, W. and Ahmadi, R., (2020). Sustainability of communication, organizational culture, cooperation, trust and leadership style for lecturer commitments in higher education. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2), pp.1325-1335. https://www.academia.edu/download/105568823/pdf.pdf

 

 

 



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